The Alaska Seafood Marketing Institute is in talks with a trade group responsible for the labeling of sustainable seafood. The British Marine Stewardship council certifies sustainable fisheries and issues labeling around the globe.
The labeling increases credibility and keeps prices up as a marketing tool. The Alaska Seafood Marketing Institute strongly believes that the labeling will help European sales and keep prices up but they want to ensure that Alaska as the place origin stays on the label.
Source:
Sustainable Seafood Labeling